While the belief is that transactions increase with price cuts , the reality can be far more tricky. Often , companies find that slashing prices doesn't always result in increased revenue . Sometimes , excessive or constant deals can damage brand image, draw only price-sensitive customers , and ulti

Most organizations struggle with marketing not because they lack ideas, but because they lack alignment between strategy, systems, and execution. Instead, they build frameworks that ensure every initiative is guided by clear objectives, supported by efficient systems, and executed with discipline.